Im an artist looking for a manager
Grab Tickets here. I will be interviewing 6 top-level managers, one on one, to discuss what they do on a daily basis, what they look for in potential clients and how they make their artists more money and advance their careers. You can signup for the live-streamed workshop from anywhere in the world — or attend in-person if you live in LA here. I sat down with Andrew to dig through a few of these topics and pass along some of his knowledge. A manager is someone who handles the day to day business dealings on behalf of an artist or band.SEE VIDEO BY TOPIC: What Does An Artist Manager Do?
SEE VIDEO BY TOPIC: When Does A Music Artist Need A Manager?Content:
How to Get a Great Manager
Q: Why don't managers or agents work with artists the way music or literary managers or agents work with authors, musicians or music groups? By this, I mean long-term business arrangements where a manager handles an artist's sales, marketing, public relations, business affairs, and so on. The type of artist-manager relationship I'm talking about is more personal than what galleries offer, but more formal and professional than what mentors or patrons offer.
A: A major difference between visual artists and musicians or authors has to do with their potential to generate large numbers of sales through large numbers of outlets to large numbers of people, and as a result, generate substantial amounts of revenue. Manufacture, publishing and distribution systems are much more complex than they are for the average artist.
Successful musicians and authors, for example, can sell anywhere from thousands to millions of copies of a single album or book whereas artists typically sell one-of-a-kind originals or prints with edition sizes that rarely exceed several hundred. With far less to sell, smaller markets for their art, and limited potential to generate significant revenues, the idea of artists hiring full-time managers or agents makes little sense.
Having said that, managers and agents or their equivalents do exist in the art world. In most cases, an artist's primary gallery handles the business end of things. A number of more successful artists can afford to hire managers, agents or consultants who regularly advise, represent or handle their business affairs.
These artists tend to be well-known and established, generate plenty of income through art sales, have multiple galleries selling their art both nationally and internationally , and have neither the time, skills nor abilities to manage the constant demands on their careers, handle their own publicity, respond to ongoing requests for their time or attention, handle their finances, deal with the logistics of multiple shows and exhibitions, assist with complex negotiations or agreements, and more.
The large majority of artists have more modest careers, do not generate large amounts of income, and have only periodic gallery shows, assuming they have any at all. For them, a single dealer or gallery is often adequate to handle this type of artist's business affairs. In fact, most dealers and galleries act as informal agents for the artists they show or represent by giving them advice, helping them organize future shows, and performing functions like publicizing their art, and getting their art shown at new venues.
Many artists who develop successful long-term relationships with galleries or dealers eventually draw up agreements that allow those establishments to act as sole agents or representatives on either a permanent or a semi-permanent basis. If you're early in your career, don't sell much art, or don't have dealer or gallery representation, you may want an agent or marketer to help sell your art, but at this stage, you simply don't generate enough income and sales to interest anyone in seriously managing your business affairs.
Less successful artists have to do whatever they can on their own to get their art out into the public, get active on social media, cultivate followings, and generate whatever sales they can. Once you start selling regularly, you'll attract dealers, galleries, or other professionals to help you advance in your career, but until you've shown that you can produce income not only for yourself, but also for others, you're going to have to go it alone.
Your point is well taken in one respect though, in that many artists, whether they're known or not, overlook the advantages of hiring art consultants or individuals with certain business expertise accounting, managing, organizing, etc.
Musicians and authors know that once they reach a certain level in their careers, hiring people to manage their businesses helps them to attain higher levels of success; artists don't necessarily think this way. Maybe they don't learn about the value of business or strategic assistance while they're in art school. Or maybe they feel they know enough about the art business to go it on their own.
Whatever their reasons, more artists should think seriously about hiring consultants and art business professionals if they can afford to rather than using a trial-and-error approach and hoping everything works out for the best. I recently had a conversation with an established sculptor who told me about a commission he had competed for and apparently won, but which was now on hold indefinitely.
According to the rules of the competition, the two top entries would each win one of the commissions. This sculptor and another sculptor, both of whom happened to know each other, won the two competitions. Both sculptors were asked to fly to corporate headquarters to discuss the details of their upcoming projects-- and here's where the trouble began. The corporation expected the two sculptors to pay their own expenses to these meetings.
The sculptors spoke with each other ahead of time over the phone and agreed that the corporation should be footing the bill for their trips, not them. After all, they reasoned, they had each already devoted many weeks, plenty of money, and hundreds of hours conceiving, sketching, and executing the scale models for their final sculptures. They contacted the corporation, told them how they felt, and after several unproductive meetings, were advised that the commissions had been placed on hold.
This disastrous turn of events should never have taken place. Neither called out for a second opinion, they allowed their emotions to get in the way, took the corporation's request personally, and ended up forfeiting two major commissions. They were resentful that after spending so much time to do so much work, they were still being asked to do more.
They did not understand the corporate protocol that paying their own expenses to the meetings was "the way business is done. They were merely doing business as usual. A simple misunderstanding on the part of the two sculptors cost them each hundreds of thousands of dollars and significant opportunities for advancement in their careers. Had the artists hired an agent or consultant-- even for an hour-- they most certainly would have been advised to go along with the program.
After all, an artist who is about to receive a commission worth hundreds of thousands of dollars should do everything possible to cooperate with and satisfy the requests of the people who are hiring him. Not only does that indicate that he's an easy person to work with and is prepared to do what's required, but it also shows that he's successful enough to afford incidental expenses even if he can't. Unfortunately, artists spend too little time learning basic art business skills and often end up making costly.
Many art schools graduate artists who know plenty about how to create art, but who have little or no idea what to do with that art once it's finished and ready to leave their studios. The art studio and art world are two very different places. Hopefully more and more artists will have opportunities to learn business skills, whether at art school, by reading articles, or hiring art consults or professionals, especially when they have difficult or complex decisions to make about the futures of their art careers.
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Why You Need an Artist Manager
Skip to content. Artist Manager jobs. An artist manager is the formal representative of a solo performer or group working in the musical entertainment industry. An artist manager is best viewed as a collaborative partner in the ongoing career development of a solo artist or musical group. They organise and confirm show dates and tours, liaise with record companies and production houses, assist with studio planning and, to a certain extent, also function as a lifestyle coach for the artist.
Q: Why don't managers or agents work with artists the way music or literary managers or agents work with authors, musicians or music groups? By this, I mean long-term business arrangements where a manager handles an artist's sales, marketing, public relations, business affairs, and so on. The type of artist-manager relationship I'm talking about is more personal than what galleries offer, but more formal and professional than what mentors or patrons offer. A: A major difference between visual artists and musicians or authors has to do with their potential to generate large numbers of sales through large numbers of outlets to large numbers of people, and as a result, generate substantial amounts of revenue. Manufacture, publishing and distribution systems are much more complex than they are for the average artist.
How to Get a Music Manager
Do you want a manager? The groundwork needs to be laid by you. Have you figured out who you are as an artist, what your live show is all about, and created some sense of branding? These things take time to develop and usually your fanbase develops along with this. This in turn usually attracts the attention of the music industry. We are a pretty chatty bunch and typically talk about what new acts we are into. So, without further ado:.
Best Artist Management Companies
If you're a musician, chances are you've considered getting management. After all, everyone knows the names of music managers who are just about as famous as the artists with whom they work, and it's true that a band manager can help open some doors for you. But how high on your to-do list should "find a music manager" be? First, you should know that there are things a manager can bring to the table even very early on in your career. In the beginning stages of your music career , the biggest thing an artist manager can offer you is the chance to focus on your music.
The manager is the most important person in your operation. Your manager is your teammate. Your partner.
So what does a music manager do, exactly?
What are you most interested in? Date: April 19, She is a graduate of the University of Minnesota, where she worked at the award-winning student station, Radio K, and a graduate of the University of Westminster's Music Business MA program. Table of Contents.SEE VIDEO BY TOPIC: Music Managers Use This To Build Their Artist’s Fanbase
Before this role, I held junior roles at other music organizations, which I obtained in the first place due to my University Degree in Arts and Culture Studies. With my day job at MMF, as you can guess, I was heavily involved with the likes of artists and artist managers. The main part of my job was to plan and host educational sessions that involved hiring artist managers from around the world to come and speak to our audiences. It was at Canadian Music Week CMW in Toronto, Ontario, a major music industry conference and festival that hosts about artists and about international industry personnel from around the world. We MMF were hosting various events in partnership with CMW, and so I was out and about quite a bit that week networking and attending artist showcases. I went to one showcase at the Cadillac Lounge specifically because it was being hosted by the local country radio station, and me and my friends felt like having a country music night out.
Do Artists Need Managers?
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MusicPromotion Corp can help you get signed today in any part of the world! Artist management companies have a multifaceted role. An artist management agency transforms a talented artist into a brand.
Hire an Artist Manager
To be a good music manager you need to be organised, excellent with people and have a good understanding of the industry as it stands today. Your basic role is to bring together the people and projects which meet the goals of the artist and their record company. That goal could be anything from generating a top 10 hit or getting a gig at Glastonbury.
What Does An Artist Manager Do And How To Get One
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